Knowledge & insights
Insights
71 articles
Google AI Overview Reporting & Insights
Discover the impact of Google AI Overviews on organic search results and what this means for your SEO strategy.
4 AI chatbots tested: the VVD benefits the most
How do ChatGPT, Gemini, Claude and Perplexity handle political questions? We tested four AI chatbots on their answers about the elections.
AI analysis explained: from data to insight
How do ChatGPT, Google AI Overviews and Perplexity cite websites? Using a practical case study, we show how a GEO analysis works.
Crawling, how it works: crawlers, spiders and robots
Everything about how search engines crawl the web, what robots.txt does and how to make optimal use of your crawl budget for SEO.
Google's E-E-A-T: a complete guide
What is E-E-A-T, how does Google assess experience, expertise, authoritativeness and trustworthiness, and how do you optimise for these factors?
2024 Wrapped: SEO edition
The key SEO developments of 2024 in a nutshell: algorithm updates, AI integrations and what this means for 2025.
The impact of a Google Update
How do you identify the impact of a Google algorithm update and effectively recover from ranking declines?
How does Google handle hreflang? A case study
An in-depth case study on hreflang implementation, common mistakes and how Google actually handles it.
Authority vs expertise: how can you compete with web giants?
How can smaller sites compete with major authority websites? Strategies for winning through expertise over domain authority.
SEO specialist made redundant by ChatGPT?
ChatGPT is changing the search landscape, but does it make the SEO specialist redundant? We analyse what AI can and cannot do.
Internal competition? Here's how to spot it early
Cannibalisation between pages harms your rankings. Learn how to identify and resolve internal competition in good time.
Are you optimally visible in search?
A practical checklist for measuring your visibility in Google and identifying the biggest opportunities for improvement.
How to deal with seasonality in e-commerce
Seasonality has a major impact on search behaviour and conversions. Learn how to smartly align your SEO and SEA strategy with seasonal peaks.
The rapid and challenging evolution of SEO
From keyword stuffing to AI-driven optimisation: how SEO has evolved and where it is heading.
Using Google Ads to capitalise on the festive season
How do you optimise Google Ads campaigns for the festive season? Strategy, timing and budget allocation for maximum results.
Combining SEO and Ads: greater returns from both channels
How do SEO and Google Ads strengthen each other? Discover the synergies that make both channels more productive together.
Everything you need to know about Performance Max
A complete guide to Performance Max campaigns: how they work, their advantages and disadvantages, optimisation and best practices.
Aligning your PPC strategy with your SEO strategy
How do you align paid search and organic search strategy for maximum returns from your total search budget?
Data-driven forecasting: what is it?
How do you use historical data and market trends to create reliable SEO and SEA forecasts for your business?
Interpreting search data: macro to micro
How do you translate broad market trends from search data into concrete insights for your specific situation?
Video SEO in 2024: the SERP in the Netherlands
How do videos perform in the Dutch SERP? An analysis of video search results and opportunities for video SEO.
Make the most of summer search behaviour
Search behaviour changes in summer. Discover the opportunities the summer months offer for SEO and SEA.
The seasons in data: what does the Netherlands eat in summer?
An analysis of seasonal search behaviour in the Netherlands relating to food and lifestyle.
The online travel industry mapped out
An extensive analysis of the online travel industry: search volumes, competition and opportunities for travel organisations.
The online home furnishings sector in motion: a year-on-year comparison
How has the online home furnishings sector developed over the past year? Trends, shifts and opportunities.
Four agencies launch Bloodline as a new market model
Four performance marketing agencies launch Bloodline: shared AI tooling as an alternative to the traditional agency model.
Press release: acquisition of Digitl Sky
Aspen Digital acquires Digitl Sky, further strengthening its international paid media capabilities.
Indoor lighting industry: online market analysis
Extensive online market analysis of the indoor lighting industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Garden plants industry: online market analysis
Extensive online market analysis of the garden plants industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Ventilation industry: online market analysis
Extensive online market analysis of the ventilation industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Wedding suits industry: online market analysis
Extensive online market analysis of the wedding suits industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Healthcare clothing industry: online market analysis
Extensive online market analysis of the healthcare clothing industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Garden tools industry: online market analysis
Extensive online market analysis of the garden tools industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Boating industry: online market analysis
Extensive online market analysis of the boating industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Erotic products industry: online market analysis
Extensive online market analysis of the erotic products industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Car import industry: online market analysis
Extensive online market analysis of the car import industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Phone cases industry: online market analysis
Extensive online market analysis of the phone cases industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Printer industry: online market analysis
Extensive online market analysis of the printer industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Jewellery industry: online market analysis
Extensive online market analysis of the jewellery industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Laminate flooring industry: online market analysis
Extensive online market analysis of the laminate flooring industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Women's shoes industry: online market analysis
Extensive online market analysis of the women's shoes industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Men's shoes industry: online market analysis
Extensive online market analysis of the men's shoes industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Beds industry: online market analysis
Extensive online market analysis of the beds industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Supplements industry: online market analysis
Extensive online market analysis of the supplements industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Winter sports equipment industry: online market analysis
Extensive online market analysis of the winter sports equipment industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Mattresses industry: online market analysis
Extensive online market analysis of the mattresses industry: search volumes, competitive dynamics and opportunities for your webshop or brand.
Rug industry: online market analysis
Comprehensive online market analysis of the rug industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Luxury watch industry: online market analysis
Comprehensive online market analysis of the luxury watch industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Winter car accessories industry: online market analysis
Comprehensive online market analysis of the winter car accessories industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Sun shading industry: online market analysis
Comprehensive online market analysis of the sun shading industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Solar panel industry: online market analysis
Comprehensive online market analysis of the solar panel industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Candle industry: online market analysis
Comprehensive online market analysis of the candle industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Hot tub industry: online market analysis
Comprehensive online market analysis of the hot tub industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Garden shed industry: online market analysis
Comprehensive online market analysis of the garden shed industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Stove industry: online market analysis
Comprehensive online market analysis of the stove industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Paint industry: online market analysis
Comprehensive online market analysis of the paint industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Walking shoe industry: online market analysis
Comprehensive online market analysis of the walking shoe industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Pond industry: online market analysis
Comprehensive online market analysis of the pond industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Insulation industry: online market analysis
Comprehensive online market analysis of the insulation industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Workwear industry: online market analysis
Comprehensive online market analysis of the workwear industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Scaffolding industry: online market analysis
Comprehensive online market analysis of the scaffolding industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Fitness equipment industry: online market analysis
Comprehensive online market analysis of the fitness equipment industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Sports supplements industry: online market analysis
Comprehensive online market analysis of the sports supplements industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Scooter industry: online market analysis
Comprehensive online market analysis of the scooter industry: search volumes, competitive landscape and opportunities for your online shop or brand.
White goods industry: online market analysis
Comprehensive online market analysis of the white goods industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Toy industry: online market analysis
Comprehensive online market analysis of the toy industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Artificial grass industry: online market analysis
Comprehensive online market analysis of the artificial grass industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Barbecue industry: online market analysis
Comprehensive online market analysis of the barbecue industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Travel industry: online market analysis
Comprehensive online market analysis of the travel industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Sportswear industry: online market analysis
Comprehensive online market analysis of the sportswear industry: search volumes, competitive landscape and opportunities for your online shop or brand.
Industry research: fashion & apparel: online market analysis
Comprehensive online market analysis of the fashion & apparel industry: search volumes, competitive landscape and opportunities for your online shop or brand.