Phone cases industry: online market analysis

The data presented below is best suited to desktop, partly due to the presence of interactive charts.

SEO & SEA Google Market Analysis of the industry phone cases

For the industry phone cases the data team at Aspen Digital conducted an extensive analysis over a period of three months, comparing the search results. This applies to both the organic search results and the paid text ads.

Would you like to see your market position in Google straight away? Click the button and see your own presence and position in the table for both the organic and paid search results!

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The top 5players:

#	Organic October	Organic January	SEA
1	Smartphonehoesjes.nl	Smartphonehoesjes.nl	Bol.com
2	Hoesjesdirect.nl	Hoesjesdirect.nl	Smartphonehoesjes.nl
3	Bol.com	Bol.com	Temu.com
4	Burga.nl	Gsmpunt.nl	Hoesjesdirect.nl
5	Gsmpunt.nl	Burga.nl	Gsmpunt.nl

• Number 1 Smartphonehoesjes.nl (also with a strong SEA presence) ranked first in this comparison in both October and January, and has therefore remained stable;
• Number 2 Hoesjesdirect.nl (also in the SEA top 5) remained stable in second place in both periods;
• The number 3 from October Bol.com (also with a strong SEA presence) has remained exactly the same in January;
• Gsmpunt.nl (also in the SEA top 5) rose from position 5 to position 4;
• Burga.nl dropped from position 4 to fifth place.

The analysis and charts are based on 699 important search terms within the phone case industry, which collectively represent an average monthly search volume of 1.166.320.

How was the marketanalysed?

Google organic in October

Here you can see the 25 websites that are most present in this industry based on the organic results in Google on 13-10-2025. Only the top 20 results per search term have been used to provide the most accurate picture possible and to map the parties actively working to become visible within this keyword theme.

In the top right of the graph is the ideal position: this means that your website ranks in the top 20 for many search terms and has achieved a good average position.

Google organic in January

This is the SEO market 3 months later compared with the first measurement. By analysing the situation in January, you can see the medium-term SEO trend within your industry. Consider emerging parties that are steadily gaining market share or established names that have strengthened their position in the market.

More importantly, you can of course also see how your organic presence and average position have developed compared with your competitors.

To make comparison easier and provide you with a clear overview, a percentage graph has also been added. This allows you to see at a glance how the positions of different parties in your industry have shifted. Whether it concerns the growth of new players, the consolidation of established names or a decline, the graph clearly shows the trend for each website.

Changes in the organic market in 3 months

Here too, the top right is the most favourable: the number of search terms in the top 20 has increased with a better average position. The bottom left is the least favourable, because there you have fewer search terms in the top 20 as well as a worse position.

In this graph, a positive percentage change in position means that your rankings have improved. Put simply: if you rise from position 2 to position 1 rises, this means an improvement of +50%.

Looking at the period (13-10-2025 and 13-01-2026) these are our findings:

Discover your keyword-level developments

Ad presence

In addition to analysing the organic Google search results, the associated paid text ads were also examined closely. As you of course know, the first organic position in Google is the highest achievable, but that does not (unfortunately) necessarily mean that your website will also immediately be visible to the searcher.

For that reason, it is interesting to examine for the same search terms over the entire 3-month period which parties are also actively using SEA. This gives you an even more concrete picture of your visibility in Google for the phone case industry and enables you to see even more clearly who your biggest competitors are.

These are the top 5 advertisers over the period 13-10-2025 to 13-01-2026:

Discover the most frequently shown phone case text ads

Overview of the phone case industry

Not listed or would you like to gain even more detailed insight into your position in the market, either organically or at advertising level? Please contact us!

Brief explanation of the table:

• The websites shown are the most prominent players in the market, based on the organic measurements of 13-10-2025 and 13-01-2026, or due to a strong SEA presence;
• The starting and ending position is the average organic position of the two daily measurements;
• Presence % is the percentage of organic search terms in the top 20 of the two daily measurements;
• The SEA position and presence are based on the entire 3 monthsand show the average SEA position and total presence expressed as a percentage.

Website	Starting position	Ending position	Presence % start	Presence-% end	SEA position	Presence-%
Amac.nl	11.34	10.63	23.9%	24.4%	2.64	1.6%
Amazon.nl	15.16	14.2	40.8%	44.8%	2.6	45%
Appelhoes.nl	12.02	9.25	46.3%	53.7%	2.39	6.3%
Apple.com	8.26	9.46	39.7%	41%	0	0%
B2ctelecom.nl	11.43	10.61	45.4%	46.7%	2.83	3.7%
Bol.com	7.99	7.63	96.7%	98.9%	1.98	90.2%
Burga.nl	5.92	6.18	68.8%	67%	3.22	4.3%
Case2go.nl	11.23	14	23.1%	22.1%	0	0%
Casimoda.nl	7.1	6.93	44.6%	43.3%	0	0%
Coolblue.nl	10.07	10.27	40.5%	43.8%	1.59	20.5%
Dutchies.com	10.71	8.69	21.8%	28.8%	3.34	3.6%
Gsm-hoesjes.nl	10.92	11.32	22.8%	28.8%	3.49	5%
Gsmpunt.nl	8.35	7.21	84%	88.7%	1.87	49%
Hoesjemaken.nl	11.16	14.15	32.8%	30.8%	1.15	1%
Hoesjesdirect.nl	6.93	6.48	85.4%	85.5%	2.65	68.5%
Idealofsweden.nl	6.33	8.66	39.1%	50%	1.86	3.4%
Iphone-cases.nl	9.05	9.11	36.1%	37%	2.24	0.9%
Mediamarkt.nl	6.55	9.26	62.3%	66.5%	2.38	4.5%
Mimamsterdam.com	3.45	4.81	31.8%	34.1%	3	0.3%
Mobiel.nl	14.5	15.4	15%	22.5%	0	0%
Mobilesupplies.nl	13.8	14.28	32.7%	34.2%	0	0%
Otterbox.nl	6.54	9.23	35%	33%	1.06	0.1%
Phone-factory.nl	8.65	10.41	41.8%	47.7%	3.52	18.7%
Smartphonehoesjes.nl	4.66	3.94	90.4%	92.1%	1.47	79.9%
Telefoonhoesje.nl	6.02	6.89	16.3%	17.2%	2	0.1%

Map your visibility by theme

The online phone case industry has been thoroughly researched. By analysing how often your brand and those of your competitors appear in the search results (both paid and organic), you now have a picture of your position in the search engine market.

Perhaps you are performing better than you thought, it meets your expectations, or you have discovered that there is still plenty of room for growth.

Your market consists of various themes, each with unique challenges and opportunities, where both your organic and paid visibility can strongly vary.

Want to dig deeper?

Discover your Google presence and rankings based on the themes/categories that are important to your website. This gives you an even clearer picture of the impact of your current search engine marketing efforts and where your online growth and opportunities lie.

How can we help you with this?

Every day, we create HTML snapshots of the Google search results page for the search terms that are relevant to you and save them as well.

This enables us not only to analyse keywords on a large scale, but also to examine in depth the text ads, the titles of organic results, video results, Google Shopping and other important elements present on the search results page.

This gives you a 360-degree overview of your online visibility and that of your competitors. With these detailed insights, you can take targeted action to strengthen your position in your industry and generate more revenue and returns from your visibility potential!

See your specific opportunities by theme? Schedule a meeting?