Garden shed industry: online market analysis

The data presented below is most suitable for desktop, partly due to the presence of interactive charts.

SEO & SEA Google market analysis of the garden sheds industry garden sheds

For the garden sheds industry, Aspen Digital’s data team carried out an extensive analysis over a three-month period, comparing the search results. This applies to both the organic search results and the paid text adverts.

Would you like to see your market position in Google straight away? Click the button and see your own presence and position in the table for both the organic and paid search results!

See your position in the search engine market

The top 5 players:

#	Organic October	Organic January	SEA
1	Buitenkampioen.nl	Tuin-huis-winkel.nl	Tuinhuisfabriek.nl
2	Blokhuttenoutlet.nl	Azalp.nl	Buitenkampioen.nl
3	Tuin-huis-winkel.nl	Blokhuttenoutlet.nl	Stantico.nl
4	Blokhutwinkel.nl	Buitenkampioen.nl	Gelderschehoutbouw.nl
5	Hornbach.nl	Gadero.nl	Fonteyn.nl

• Tuin-huis-winkel.nl has risen in this comparison from position 3 in October to position 1 in January;
• Azalp.nl has made a strong new entry at position 2;
• Blokhuttenoutlet.nl has dropped from position 2 to position 3 in January;
• Buitenkampioen.nl (also with a strong SEA presence) has dropped from position 1 to position 4;
• Gadero.nl has newly entered the top 5 in fifth place.

The analysis and charts are based on 106 important search terms within the garden sheds sector, which together have an average monthly search volume of 117.140 represent.

How was the marketanalysed?

Google organic in October

Here you can see the 25 websites that are most prominent in this sector based on the organic results in Google on 13-10-2025. Only the top 20 results per search term were used to provide as accurate a picture as possible and to identify parties that are actively working to become visible for this keyword theme.

The ideal position is in the top right of the graph: this means that your website ranks in the top 20 for many search terms and has achieved a good average position.

Google organic in January

This is the SEO market 3 months after the initial measurement. By analysing the situation in January, you can see the medium-term SEO trend within your sector. Think of emerging parties that are gaining an increasing share of the market, or established names that have an even stronger position in the market.

More importantly, you can of course also see how your organic presence and average position have developed compared with those of your competitors.

To make comparisons easier and give you a clear overview, a percentage graph has also been added. This allows you to see at a glance how the positions of different parties in your sector have shifted. Whether it concerns the growth of new players, the consolidation of established names or a decline, the graph clearly shows the trend for each website.

Changes in the organic market in 3 months

Here too, the top right is the most favourable: the number of search terms in the top 20 has increased, with a better average position. The bottom left is the least favourable, because there you have fewer search terms in the top 20 as well as a worse position.

In this graph, a positive percentage change in position means that your rankings have improved. Simply put: if you rise from position 2 to position 1 this represents an improvement of +50%.

Looking at the period (13-10-2025 and 13-01-2026) these are our findings:

Discover your keyword-level developments

Ad presence

Alongside the analysis of the organic Google search results, the corresponding paid text ads were also examined closely. As you of course know, the first organic position in Google is the highest achievable, but (unfortunately) that does not necessarily mean that your website is immediately visible to the searcher as well.

For that reason, it is interesting to look at the same search terms over the entire 3-month period to see which parties are also actively using SEA. This gives you an even more concrete view of your visibility in Google within the garden sheds sector and allows you to see even more clearly who your biggest competitors are.

This is the top 5 advertisers over the period 13-10-2025 to 13-01-2026:

Discover the most frequently displayed garden shed text ads

Garden shed market overview

Are you not listed, or would you like more detailed information about your position in the market at an organic or advertising level? Contact us!

Brief explanation of the table:

• The websites shown are the most prominent players in the market, based on the organic measurements of 13-10-2025 and 13-01-2026, or due to a strong SEA presence;
• The starting position and ending position are the average organic position of the two daily measurements;
• Presence % is the percentage of organic search terms in the top 20 of the two daily measurements;
• The SEA position and presence are based on the entire 3 months and show the average SEA position and total presence expressed as a percentage.

Website	Starting position	Ending position	Presence % at start	Presence % at end	SEA position	Presence-%
1001tuinhuisjes.nl	13.08	9.85	15.1%	17%	2.41	22.8%
Azalp.nl	10.01	3.42	44.3%	44.3%	1.55	20.8%
Blokhutspecialist.nl	15.32	14.86	34.9%	33%	0	0%
Blokhuttenoutlet.nl	1.49	1.89	20.8%	22.6%	1.82	17.8%
Blokhutwinkel.nl	3.78	5.48	34.9%	34%	2.39	34.7%
Buitenkampioen.nl	3.22	4.62	47.2%	47.2%	2.58	43.6%
Deblokhut.nl	9.01	6.15	30.2%	34%	1.26	3%
Gadero.nl	7.13	5.38	47.2%	51.9%	2.2	28.7%
Gelderschehoutbouw.nl	11.72	12.4	17%	24.5%	2.08	36.6%
Hornbach.nl	7.9	7.12	54.7%	60.4%	1.22	9.9%
Houthandelvangelder.nl	13.87	3.89	19.8%	21.7%	0	0%
Igarden.nl	6.96	13.63	15.1%	21.7%	2.25	9.9%
Karwei.nl	7.81	6.53	18.9%	13.2%	1.03	2%
Lugarde.com	11.25	9.88	38.7%	44.3%	2	1%
Marktplaats.nl	12.12	12.11	22.6%	30.2%	1.15	4%
Nubuiten.nl	9.79	9.31	11.3%	14.2%	2.33	15.8%
Onlinetuinhout.nl	15.02	12.76	23.6%	26.4%	0	0%
Pineca.nl	15.27	12.24	17%	17.9%	1.7	25.7%
Praxis.nl	9.08	11.72	14.2%	17.9%	1.6	16.8%
Schaffertuinhuizen.nl	12.67	11.64	19.8%	17.9%	1.69	1%
Tuin-huis-winkel.nl	4.94	2.94	46.2%	43.4%	0	0%
Tuindomein.nl	15.72	12.06	20.8%	24.5%	0	0%
Tuinhuizenspecialist.nl	14.59	8.47	24.5%	22.6%	4	1%
Tuinspecialist.nl	6.42	7.28	8.5%	10.4%	0	0%
Vankootentuinenbuitenleven.nl	11.65	9.62	37.7%	36.8%	1.89	35.6%

Mapping your visibility by theme

The online garden shed industry has been thoroughly researched. By analysing how often your brand and those of your competitors appear in the search results (both paid and organic), you now have an understanding of your position in the search engine market.

Perhaps you are performing better than you thought, it meets your expectations, or you have discovered that there is still valuable room for growth.

Your market consists of various themes, each with unique challenges and opportunities, where both your organic and paid visibility can strongly vary.

Want to dig even deeper?

Discover your Google presence and positions based on the themes/categories that are important for your website. This way, you gain an even clearer picture of the impact of your current search engine marketing efforts and where your online growth and opportunities lie.

How can we help you with this?

Every day, we create HTML snapshots of the Google search results page for the search terms that are relevant to you and save them too.

This allows us not only to analyse keywords at scale, but also to delve deeply into the text ads, the titles of the organic results, video results, Google Shopping and other important elements present on the search results page.

This gives you a 360-degree overview of your online visibility and that of your competitors. With these detailed insights, you can take targeted action to strengthen your position in the industry and generate more revenue and returns from your visibility potential!

Want to see your specific opportunities per theme? Schedule a meeting?