Expertise
SEA
Ads that convert, not just clicks
A click is not a customer. Many Google Ads accounts run on high budgets without transparent results: costs rise while leads remain flat. We build campaigns around one question: what does a qualified enquiry cost, and how do we reduce that figure every month? This means tight account management, continuous A/B testing of ad copy and landing pages, and reports that show what happens to your money, right down to campaign level.
Asics
Orangefit
Stoov
BridgeFund
Sazas
Decorette
NIBC
Tuinmeubelwereld
ForavidaOur approach
Conversion-first strategy
We start with your business goals, not Google's recommendations. Based on your average order value and closing rate, we work backwards to calculate the maximum a lead may cost, and build the campaign structure around this.
Campaign setup & structure
Clear account structure with logical campaign and ad group organisation, focused keyword lists with extensive negative keyword lists, and multiple ad variants tested for CTR and conversion.
Bid optimisation
Smart bidding strategies (tCPA, tROAS, maximise conversion value) aligned with the data already available. Where the algorithms have too little data, we make manual adjustments, deliberately combining the two.
A/B testing & iteration
Structured tests of ad copy, extensions, landing pages and audience segments. We document what works and build a growing knowledge base for each account.
What you get
- Google Ads & Microsoft Ads campaigns
- Keyword research and negative keyword lists
- Ad copy variants and A/B tests
- Landing page optimisation
- Weekly performance reports
Results
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Other areas of expertise
SEO/GEO
Be visible on Google and AI platforms
Content
Copy, video, design and websites, coordinated by Aspen with Bloodline specialists
Link building & PR
Build authority through links and media
Paid social
Paid social campaigns that reach your audience
Social Media Management
A recognisable brand, an engaged community
Data & AI
Custom dashboards and AI agents for your business
Web development
Websites and web shops that fit your organisation