Social Advertising

Using our own AI agents and Bloodline tooling, we automatically analyse which strategies competitors are applying, both in their paid ads and their organic approach. We look at content type, publishing frequency, messaging and distinctiveness. These insights form the basis for the advertising strategy. Ongoing organic management is covered by our separate Social Media Management service. We also use data to determine which platform delivers the greatest return: B2B2B services perform differently on LinkedIn than on Meta; impulse purchases work on TikTok but flop on LinkedIn.

For social advertising, we develop scroll-stopping creatives and copy that align with the funnel stage. An awareness video may spark curiosity; a retargeting ad must give a concrete reason to click now. Through our own content powerhouse within Bloodline, we can deliver the strongest creatives at competitive rates and with fast turnaround, from static ads and carousels to short video creatives. We create multiple variants and test them systematically.

Smart audience building with custom audiences based on first-party data, lookalikes and interest targeting. Set up with privacy in mind, cookie-free wherever possible, with server-side tracking for better matching. We also actively monitor the landing page for conversion: a strong advert deserves a page that converts. If desired, we develop the landing pages ourselves, so we can fully take care of achieving results.

We optimise social advertising through structured A/B tests of creatives, audiences and bidding strategies, with statistical significance as the threshold. We scale up what delivers a profit with an increased budget; we stop what loses immediately. We align the results with you: we report transparently, proactively identify new opportunities in budget, channels or audiences, and advise on the next step before you have to ask.