The rapid and challenging evolution of SEO

In this episode, Jeroen Meijer and Rick de Bie, Senior SEO specialist, take a closer look at the most important SEO developments of recent years. Google is becoming increasingly critical when assessing a website. How do these changes mean that an SEO specialist like Rick must take an increasingly critical look at content, technical aspects and authority in order to achieve the maximum return from an SEO strategy? In short, how have these changes influenced Rick’s work over the years?