Timemanagement.net

In brief

Timemanagement.net ranked highly in Google for an important keyword for a long time, but when the page dropped in the rankings, they called on our expertise to return to the top. With new, optimised content supplemented by a bespoke link-building strategy, Timemanagement.net returned to the position where it belongs within a short period.

The challenge

For a long time, the domain Timemanagement.net ranked consistently in the top 3 for a keyword that was important to this client. At the client's request, we are keeping the exact search term anonymous. In the summer of 2023, this began to fluctuate, and the ranking page was often at the bottom of the top 5. From autumn onwards, the website was even regularly no longer shown as a search result for the keyword, despite its relevance and high positions for similar terms.

Our task was to investigate why this Timemanagement.net page had dropped in the search results and then, based on this research, get Timemanagement.net back into Google's top 3.

The strategy

To identify the problem, we conducted an in-depth competitor analysis. What stood out? The competitors ranked highly with landing pages that aligned better with the search intent than Timemanagement.net's page. The domain lacked a specific page with the same structure and approach as these successful examples. As a result, Google could not find an ideal match for the search query.

Our advice to the client was clear: create a page that perfectly matches the expectations of both users and the search engine. Once this page was live, we took over. Through targeted link building, we connected authoritative websites from our extensive publisher network to the new page. This not only improved visibility, but also built the authority needed to secure the top positions.

Graph 1: The position trend for Timemanagement.net for the keyword discussed. The sudden drop of the original page and the launch of the new page are visible; thanks to Aspen Digital's SEO strategy, the latter quickly returned to the top 3.

The results

The combination of creating the new page, which aligned optimally with the search intent, and increasing the authority of this page through link building had the desired effect. The page is now not only being shown in the search results again, but can once again be found consistently in the top 3, just as before.

Timemanagement has its say

A great company that thinks along with you and is very service-oriented. Highly recommended!

Björn Deusings
Owner of Timemanagement.net