ForaVida

About the client

At ForaVida, everything revolves around enjoying the outdoors all year round. With high-quality canopies and glass sliding walls, they create the perfect balance between indoor and outdoor living. These products transform any garden into a luxurious oasis where comfort and relaxation come together, whether you are looking for a place of peace and quiet or somewhere full of life.

Since its establishment in 2019, ForaVida has established itself as one of the largest providers in the Netherlands, thanks to its dedication to quality, innovation and customer satisfaction. In addition to strong customer service and a showroom that is open seven days a week, ForaVida will open a new logistics centre at the end of 2024 to offer even better service and faster delivery.

The challenge

For the next phase of its growth, ForaVida was looking for a partner that could strongly support its online mission. To take its online visibility and returns to the highest level, ForaVida engaged Aspen Digital. We help ForaVida not only to build its brand authority, but also to secure sustainable market share in the Netherlands, Belgium and Germany, staying one step ahead of the competition at all times with the right strategy, technology and optimisation.

The strategy

SEO

Establishing ForaVida as an authority in a competitive market required a thorough approach. To achieve this, we applied the principles of E-E-A-T. In this way, we built an authority recognised by both Google and customers. By developing valuable, in-depth informational content, ForaVida addresses the questions and needs of its target audience and attracts potential customers at every stage of their search journey. This positions the brand as the expert consumers can trust, from their first search for information through to the actual purchase.

We also strengthen ForaVida’s position with a meticulous link-building strategy. Every month, we focus on acquiring high-quality backlinks to the most important focus pages. This is reinforced by publications in high-end media, further increasing ForaVida’s brand awareness and deepening its authority. This approach has led to an undisputed presence within its sector and means that ForaVida is not only seen, but also recognised as the market leader.

SEA

To achieve maximum results within SEA, we use a seasonal approach that responds to peak periods of demand and supply. By carefully optimising budget, revenue and ROAS for each season, we maximise the full potential of ForaVida’s campaigns and prevent budget wastage outside peak periods.

We have also optimised measurement capabilities, including through the use of GA4 and improved conversion tracking. These advanced measurement methods ensure that every euro is analysed accurately, allowing us to continue refining the strategy based on data and consistently achieve the best ROI.

ForaVida speaks

“Have been working with Aspen Digital for more than 5 years. We have achieved excellent results and, even for someone with more than average knowledge of SEO, they are a good collaboration and sounding-board partner.”

Stefan Wohlert
Owner of ForaVida