Tuinmeubelwereld.nl

In brief

In the heart of Dordrecht, Tuinmeubelwereld began as a modest garden centre, loved by the local community and known as “a family business with a green heart.” When work began on the website in 2017 as part of a graduation project, Tuinmeubelwereld.nl quickly grew into a successful webshop. While the physical shop had always been familiar territory for loyal customers, the online shop proved to be a hit with a wider audience.

To serve this growing demand as effectively as possible, Tuinmeubelwereld.nl commissioned Aspen Digital to increase its online visibility and strengthen its position in the competitive garden furniture market. This was achieved with an SEO strategy based on our unique data, resulting in fantastic results.

The challenge

As a relatively new player in a highly competitive market, Tuinmeubelwereld.nl faced a major challenge at the beginning of 2023: becoming organically visible alongside established names in the garden furniture industry. Their goal? To increase visibility and attract organic visitors before the gardening season in March 2024.

With a starting position of 35% visibility across a set of 1.000 relevant search terms, we were ready to navigate Tuinmeubelwereld.nl to a top position in the rankings. Together, we aimed for nothing less than a strong market position.

The strategy

At Aspen Digital, we began by uncovering untapped visibility potential, a distinctive data-driven approach that allows us to create unique opportunities for our clients. Determined to establish a strong position in the market, we analysed the current search results. This enabled us to identify opportunities for new subcategory pages that could make a real impact.

Alongside expanding the content, we focused on resolving internal competition. Through targeted optimisation of content and internal links between main and subcategories, we were able to prevent pages from competing with one another for rankings. This gave each category clearly defined visibility and improved the user experience.

We also thoroughly examined the technical aspects. By resolving technical issues, we prepared the domain for growth. While bringing content and technology into balance, we strengthened the “garden furniture” theme through relevant blogs for users. This engaging and functional content not only helped improve discoverability, but also created new opportunities for internal links.

The strong foundation was ultimately supported by strategic link building on high-quality platforms. Our link-building efforts aimed to significantly increase the authority of Tuinmeubelwereld.nl, which was essential for competing at the top alongside established players. By investing in links on relevant and reliable platforms from the outset, the impact was achieved at exactly the right time.

Graph 1: The rise of Tuinmeubelwereld’s category page for lounge sets towards the top-5 for the most important search terms.