Decorette

About Decorette

We have been working for Decorette since 2021. Decorette is an interior shop, but not like an average furniture shop. At Decorette, you will mainly find high-end interior products, while providing outstanding service is also part of its identity. This includes, among other things, creating bespoke products, as well as providing interior design advice.

At Decorette, it is all about experience, inspiration and service. That is why the focus is not on online sales, but on visits to Decorette's shops, of which there are dozens spread throughout the country.

The challenge

At Aspen Digital, we work extensively with online shops, but at Decorette we faced a different challenge. Our task was to bring local shops more prominently to the attention of people in the region and, in this way, attract more visitors to those shops. To achieve this result, we developed a search strategy for Decorette in which SEO and SEA were optimally aligned.

The strategy

To achieve the objective, both our SEA team and our SEO team got to work, with the focus on the local shop pages. By optimising these pages in terms of content and adding optimised pages for locations that did not yet have their own page, our senior specialists laid the foundations for the optimal visibility of each individual shop.

Because Aspen Digital has its own publishing network with 300.000 placement opportunities, we were able to apply a targeted link-building strategy to the shop pages. This enabled us to achieve optimal local visibility and high rankings for general terms combined with locations, such as “interior shop Aalsmeer”, “paint shop Utrecht” or “window decoration Bilthoven”.

Graph 1: The cumulative growth in organic traffic from all local shop pages on Decorette's website. It shows that local traffic grew in one year from 1600 to 4500; an increase of 181%.

Local pages were also central to our strategy for SEA. By carefully deploying local campaigns, we ensure that users are directed to the right and nearest Decorette shop based on their search intent. This includes targeting internet users with search terms that combine “interior shop” with a place name. Local targeting was also used, allowing us to focus even more specifically on the target audience.