As Account Lead at Aspen Digital, you are the connecting link between our clients and our specialists. You know your clients’ objectives, understand what is going on within their organisation and work with the team to make sure we keep working on results.
It is not just about talking strategy. You like to get things done and take the initiative yourself. Spot an opportunity? You do not wait for the next meeting, you take action. You call the client, liaise with a specialist or make sure something is set in motion internally.
You keep an overview, bring people together, agree who does what and make sure actions do not get left behind. Both internally and at the client.
Relationship. Proactivity. Results.
What will you do?
You take responsibility for your own portfolio of clients and are an important point of contact for them.
- Build strong, long-term relationships with clients and know what is going on within their organisation.
- Understand clients’ commercial and marketing objectives and, together with our specialists, translate them into concrete priorities.
- Are constantly alert to opportunities, risks and improvements. Spot something? Then you take action yourself instead of waiting for the client or a colleague to raise it.
- Proactively pick up the phone to take a client through an opportunity, development, result or point of attention, even if no meeting is planned that week.
- Make sure plans are not only devised but actually carried out.
- Keep an overview of the different disciplines and activities within an account.
- Steer internally on progress, priorities and agreements and dare to hold people to them.
- Make sure that, on the client side too, actions and decisions are followed up where this is needed to achieve results.
- Prepare client conversations well, take the lead in meetings and ensure clear agreements and follow-up.
- Keep clients proactively informed and prevent them from having to chase information themselves.
- Spot early when results, collaboration or expectations start to slip and take action before it becomes a problem.
- Look beyond individual channels and think from the client’s overall marketing and business objectives.
- Identify commercial opportunities within existing clients when extra effort can genuinely contribute to their objectives.
- Advise clients on the right use of budget, channels and priorities.
- Work closely with our other Account Lead and with our SEO, SEA, Social Ads, Content, Link building, Data and Development specialists.
This is explicitly not a traditional account manager role
We are looking for someone who understands the substance of what he or she is talking about.
You do not have to optimise Google Ads campaigns or run technical SEO audits yourself every day. We have specialists for that.
But you must be able to hold a solid conversation about topics such as:
- SEO and Organic Growth;
- SEA and Google Ads;
- Social Advertising;
- Link building and building authority;
- Content;
- Conversion and CRO;
- Data and attribution;
- AI and the changes it is causing within online marketing.
You understand how these disciplines influence each other and can translate specialist work into what an entrepreneur, marketing manager or management team ultimately wants to know:
What does it deliver? Where are the opportunities? What should we change? And what are we going to do now?
For us, that also means you do not wait for someone to tell you what the next step is. You use your knowledge of the client and of marketing to recognise opportunities yourself, and then make sure something happens with them.
What gives you energy?
- A client with an ambitious goal who asks you how we are going to get there together.
- Seeing opportunities the client has not yet seen, and picking up the phone straight away to discuss them.
- Liaising with different specialists and making sure everyone is working in the same direction.
- Having an idea yourself and then bringing the right people together to actually carry it out.
- A project that threatens to stall and about which you think: we are simply going to sort this out.
- And of course a client who grows, where you know that you and the team demonstrably contributed to it.
What do you bring?
- You have several years of experience in online marketing, performance marketing, digital marketing or a comparable client-facing role.
- You have demonstrable knowledge of multiple online marketing disciplines, where knowledge of SEO and SEA is important.
- You are commercially strong and understand how marketing relates to revenue, margin, growth and other business objectives.
- You are proactive and entrepreneurial by nature. You do not wait for a client or colleague to tell you what needs to happen.
- You see opportunities and independently turn them into action: calling the client, liaising internally, making a proposal or making sure something gets picked up.
- You communicate easily with entrepreneurs and marketing managers as well as with specialists.
- You are organised and keep an overview of multiple clients, projects and priorities at the same time.
- You dare to manage expectations and set boundaries when necessary.
- You do not mind calling someone back because an action is still open.
- You listen well, but also take a clear position when you think something should be different.
- You see commercial opportunities, without selling ever becoming more important than the client’s success.
- You have a good command of Dutch and English.
- Experience at a digital agency or performance marketing agency is a strong plus.
Do not tick every box? Please apply anyway. Ultimately, we value personality, ownership, commercial feel and the drive to make clients successful more than a perfect CV.
Who will you work with?
You join a team with another Account Lead and work daily with our specialists in areas including SEO, SEA, Social Ads, Content, Link building, Data, Development and AI.
Aspen Digital is part of Bloodline. Through the group, we work internationally with colleagues and specialist teams in countries including the Netherlands, Valencia and South Africa. This lets us easily combine knowledge, specialisms and capacity from different teams for clients.
As Account Lead, you do not have to be able to do everything yourself. Your strength lies in connecting client objectives, strategy and execution. You make sure the right people work on the right things and that the pace is maintained.
You also get a lot of freedom and responsibility over your own client portfolio. That freedom also requires initiative: to a large extent you decide for yourself where attention is needed and where opportunities lie.
When are you successful?
For us, a good Account Lead is not the person who organises the most meetings or sends the most emails.
- Clients enjoy working with us and do so for the long term.
- Clients notice that you are actively engaged with their business and objectives.
- Clients do not have to chase us, because you are ahead of them.
- Opportunities are spotted and turned into concrete actions.
- Agreements are kept.
- Risks are spotted early and addressed.
- Specialists have clear priorities.
- Marketing activities demonstrably contribute to the client’s objectives.
- Together with our clients, we manage to seize new growth opportunities.
What do we offer?
- A salary of €3,250 to €5,500 gross per month, depending on your knowledge, experience and ambition.
- A role with a lot of freedom, responsibility and direct client contact.
- Your own portfolio of ambitious clients.
- 25 holiday days.
- 1 extra annual Day of Luck.
- Pension scheme.
- Company laptop.
- Hybrid working from home and our office in Hilversum.
- Flexible working hours.
- International collaboration within Bloodline with colleagues and teams in countries including the Netherlands, Valencia and South Africa.
- Working with experienced specialists in SEO, SEA, Social Ads, data, development, AI and performance marketing.
- Plenty of room to introduce new ideas, tooling and ways of working.
- Friday afternoon drinks, barbecues and team activities.
- Summer outings on a sloop in Amsterdam.
About Aspen Digital
Aspen Digital is a digital performance agency for organisations that are serious about growth.
We help clients with SEO, SEA, Social Ads, Content, Link building, Data and technology, among other things. In doing so, we look less and less at disciplines as separate islands and more and more at which combination of people, channels, data and technology is needed to achieve a client’s objectives.
Aspen Digital is part of Bloodline, an international group in which various digital specialisms, teams and markets come together. From the Netherlands, we work closely with colleagues and teams in countries including Valencia and South Africa. This way we combine local client relationships with international knowledge and expertise.
We are entrepreneurial, like short lines of communication and give people a lot of responsibility. That also means we expect you to spot opportunities yourself, take initiative and get things moving. New technology and AI play an increasingly large role in how we work, but ultimately our work comes down to one thing:
making sure our clients become more successful.
Interested?
Are you someone who sees an opportunity and immediately thinks “we need to do something with this”? Would you rather pick up the phone yourself than wait for the next meeting? And do you get energy from both people and results?
Then we would love to meet you.
Apply