Roger is Head of Strategy at Aspen Digital, where he applies his extensive marketing expertise to help clients achieve maximum online visibility. As a former SEO Team Lead, he understands better than anyone how SEO and strategy work together, and he enjoys discussing strategic opportunities and possibilities with clients. With his sharp eye and experience, Roger uncovers potential that others often overlook.
His marketing expertise began with the launch of Backpackeninazie.nl in 2012, where he learned SEO and online marketing hands-on. He also runs his own webshop, Travpack.nl, through which he gains extensive e-commerce experience, knowledge he directly applies to maximise results for Aspen’s clients. This combination of practical experience and strategic insight makes Roger an important link for both the team and its clients.
Outside the office, Roger is always on the move. He enjoys running, cooking and travelling, and loves combining his passion for new flavours and cuisines with his love of cooking. Whether he is working on the perfect Thai curry or a sharp strategic plan, Roger always aims for the best result.