Roger is Head of Strategy at Aspen Digital, where he uses his broad marketing knowledge to guide clients towards maximum online visibility. As a former Team Lead SEO, he understands better than anyone how SEO and strategy work together, and enjoys discussing strategic opportunities and possibilities with clients. With his sharp perspective and experience, Roger brings out potential that others often overlook.
His marketing knowledge began with founding Backpackeninazie.nl in 2012, where he learned SEO and online marketing through practical experience. He also owns a webshop, Travpack.nl, which gives him extensive ecommerce experience, knowledge he applies directly to maximise results for Aspen’s clients. This combination of practical experience and strategic insight makes Roger an important part of the team and its work for clients.
Outside the office, Roger is always on the move. He loves running, cooking and travelling, and enjoys combining his passion for new flavours and cuisines with his love of cooking. Whether working on the perfect Thai curry or a sharp strategic plan, Roger always aims for the best result.