Justen Vink

With more than nine years at Aspen, Justen is a familiar face and a driving force in the SEO team. He started in 2015 as a mid-level SEO specialist, with an initial assignment to provide on-page content advice for Hallmark, a challenge that immediately sparked his curiosity and ambition. Agency work, with its fast pace and diverse clients, proved to suit him perfectly. Over the years, he has advised countless businesses of different sizes, from technical SEO optimisation to complex, data-driven recommendations. For clients such as Pricewise and Mobiel.nl, he optimised internal link structures using Gephi, and for international businesses he provided domain advice to preserve search results during migrations.

Through his constant pursuit of precision and speed, Justen developed further towards data analysis. Since 2017, he has worked extensively with R, marking his move from Excel to more advanced data analysis tools. Justen developed internal tools for content analysis and visibility charts, enabling the SEO team to work faster and more efficiently. His drive for innovation and efficiency led him to develop tools now also used outside Aspen, such as Rankmonitor, which helps search marketers take their work to a higher level.

Outside work, Justen can be found in Almere, where he enjoys nature during walks that inspire new ideas. He is also a keen investor, a poker enthusiast and a loyal Ajax supporter.