Bart Hilferink

Bart is Team Lead of the PPC team at Aspen and has been enjoying working on impactful SEA campaigns for the past two years. The best thing about SEA? The changes he implements today can already deliver visible results the next day. As team lead, Bart not only takes responsibility for the SEA side of things, but also ensures that PPC channels align with organic and social campaigns, so clients achieve maximum results.

Outside work, Bart is the father of two sons and an avid Ajax fan. He also enjoys playing football himself, outdoor sports, and can often be found on the water in summer. Good food is also high on his list, whether he is cooking himself or enjoying a delicious restaurant dinner.

With experience on both the agency and client side, Bart has a broad perspective on online marketing. He started his career in social media before specialising in SEA. Thanks to his extensive experience across different markets and industries, he knows how to translate client needs into effective SEA strategies and develops creative solutions tailored to each client's specific goals.