Bart Hilferink

Bart is Team Lead of the PPC team at Aspen and has enjoyed working on impactful paid search campaigns for two years. The best thing about paid search? Changes he makes today can deliver visible results the next day. As team lead, Bart not only takes responsibility for paid search, but also ensures that PPC channels align with organic and social campaigns, so clients achieve the best possible results.

Outside work, Bart is a father of two sons and a keen Ajax fan. He also enjoys playing football, outdoor sports, and spending time on the water in summer. Good food is high on his list too, whether he is cooking himself or enjoying a delicious restaurant dinner.

With experience on both the agency and client side, Bart has a broad perspective on online marketing. His career began in social media, before he specialised in paid search. His extensive experience across markets and industries enables him to turn client needs into effective paid search strategies and develop creative solutions tailored to each client’s specific goals.