Timemanagement.net: back to the top with SEO
If your website is suddenyl dropping in organic search for an important keyword, you need to act. In this blog, read along how we did that for Timemanagement.net.
In short
Timemanagement.net ranked high in Google with a keyword for a long time, but when the page suddenly dropped, they called in our expertise to get back to the top. With new optimised content complemented by a customised link building strategy, Timemanagement.net returned to where they belong within a short period of time.
The challenge
For a long time, the domain Timemanagement.net was stable in the top 3 for a keyword important to this client. At the client’s request, we kept the exact search term anonymous. In summer 2023, this started to fluctuate and the ranking page was often at the bottom of the top 5. From autumn onwards, the website was even regularly not shown as a search result at all for the keyword, despite its relevance and high positions on similar terms.
Our task was to investigate why this page of Timemanagement.net had dropped back in the search results, and then based on this investigation to get Timemanagement.net back into the top 3 of Google.
The strategy
To figure out the source of the problem, we started with a competitor analysis. This analysis showed that competitors mainly rank with landing pages that were set up in a different way than those of Timemanagement.net. There was not yet a specific page within the Timemanagement.net domain that was set up in a similar way to the competitors’. Therefore, there was no ideal match with the search intent that Google felt was appropriate for this term. We therefore advised the client to create a page that did match the search engine’s requirements.
After the client created the new page, we set to work on link building for this page. We had several authoritative websites in our extensive publisher network link to the new page on Timemanagement.net, with the aim of building up the authority of this page.
Graph 1: Timemanagement.net’s position progression on the discussed keyword. It shows the sudden drop of the original page, and the going live of the new page, which quickly re-entered the top-3 thanks to Aspen Digital’s SEO strategy.
The results
The combination of creating the new page that best matched the search intent and increasing its authority through linkbuilding has had the desired effect. Nowadays, the page is not only displayed again in the search results, but consistently ranks in the top 3, just like before.
Has your website recently lost positions? Aspen Digital’s specialists are happy to investigate what caused this and come up with concrete advice on how to climb back to the top!
