Social advertising is advertising within one or more social media channels. Alongside SEO and SEA, social media advertising is an interesting addition to a marketing strategy, ensuring your business is present in all steps of the marketing funnel, guiding and directing a consumer to a conversion in the best possible way.
As the name suggests, social advertising is about advertising within different social media channels. Social advertising can help with the different steps in the marketing funnel, from awareness to purchase. For an integrated digital marketing strategy, we recommend using social ads alongside SEO and SEA. We are happy to help you achieve a good mix for your business.
Advertising within social media channels such as Facebook, Instagram and LinkedIn will boost your campaigns.
The effectiveness of this is high. You can very easily reach your target group and gain more brand awareness at relatively low cost, or target them very specifically and increase your sales. Some other advantages of letting us create and execute your social advertising strategy are:
Full funnel marketing: combined with our other search marketing specialisms, we are excellent at implementing and managing a total integrated online strategy;
Certified specialists: we have the most talented and certified specialists in-house to make the most of social channels and always be on top of the market;
A/B testing: we back up all our findings with data and also drive all ads based on data. To implement this perfectly, we frequently use A/B testing;
Insight: we always work transparently and by means of tailor-made online reports, all campaigns and campaign results are always visible 24/7;
4-eye principle: two specialists are linked to an account/client to ensure that there is always someone available to answer any questions and to look at an account with fresh eyes.
There are many possibilities within social advertising and setting up a campaign is quite simple. But to get the best results, it is vital to define a good strategy and we are happy to help you with this. Contact one of our specialists now.
Here’s how we tailor our social media strategy to each platform.
Facebook still has many active and also specific users and therefore still remains an interesting channel for many companies. Within Facebook, there are various campaign opportunities with different objectives, such as app promotion, increasing brand/name awareness, traffic to a landing page, product sales or leads.
TikTok is a social media app, popular among young people, that allows the creation and sharing of short videos. With TikTok advertising, you buy a place in the ‘timeline’ of a desired TikTok user. Ads within TikTok are displayed in vertical mobile format. There are three different ad types: pins, carousels and video pins. TikTok advertising is interesting for both branded and non-branded content.
This channel is perfect for reaching out to a business client, promoting a business service, or finding staff. It is possible to target by company, industry, function and interests, among others, and due to LinkedIn’s trusted status, the leads coming from this channel are often of high quality. Within LinkedIn, there are various campaign options with different objectives, such as brand/name awareness, conversions (leads, sales, job applications) or considerations (website visits, interactions or video views).
Instagram is similar to Facebook, but is distinguished by its younger audience and its focus on visual content. As an advertiser, you can capitalise on this perfectly by using visually inspiring content via Stories, Reels and posts. Within Instagram, there are various campaign opportunities with different objectives, such as app promotion, increasing brand/name awareness, traffic to a landing page, product sales or leads.
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