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From search data to revenue growth

For more than 20 years, we have been helping companies become more visible in search engines to increase their sales. In that time, we have developed ourself in different asepcts of digital marketing. As a result, many companies have already found in us an ideal growth partner.

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Years in the industry

OUR VISION

We believe that visibility is more than what is visible at first glance.

This means we look beyond the surface and make the invisible visible. With our in-depth knowledge, advanced tools and huge amount of unique data, we flawlessly navigate your company through the most complex digital waters. This is how we ensure that your online presence is not only seen, but also optimally profitable.

OUR STORY

Aspen Digital was born out of a passion for discovery and innovation.

Our specialists combine their extensive knowledge with an insatiable curiosity to fully exploit your visibility potential. We have the tools and expertise to achieve the maximum in every situation.

Our unique approach ensures that we discover patterns that others do not see, thus delivering better results with the same budget. Our broad view and in-depth analysis enable us to continuously navigate your online business to the right position, even in a dynamic market. Challenge us and discover how we can take your online findability to new heights.

OUR TEAM

Our club of bright minds: ambitious, data-driven and insatiably curious

Team member

Alex Pobuta

Developer

Team member

Danny Doorn

Financial Controller

Team member

Gijs Mooren

CTO

TIMELINE

Founding, 2003

Building own publication network, 2008

Building own position data and data tooling, 2013

Capital A steps in as growth partner, 2019

Rebranding Aspen Digital, 2020

Outtask steps in as new growth partner, 2023

Rebranding Aspen Digital, 2024

Introduction of Rank Monitor, 2024

Founding, 2003

Founded in 2003 under the name ‘Smart Internet Media’.

Smart Internet Media started out as one of the founders of search engine optimisation. Among other things, it is jointly responsible for the online success of Goossens Wonen, Reclameland and Yourhosting.

Building own publication network, 2008

Back in the day, link building was one of the fastest ways to get organic results.

With the deployment of an in-house developed search engine-friendly CMS and the use of the first open-source search engine-friendly CMS systems, a huge amount of technical knowledge was gained and the findability of our clients was greatly improved.

Building own position data and data tooling, 2013

Making visible the effects of optimisations and link building on Google positions, that makes all the difference.

Launch of the first version of our data tooling under the name ‘Hyperion’. With proprietary data, we are able to monitor not only our customers, but also their entire market.

Capital A steps in as growth partner, 2019

The founder steps out of the organisation, the next phase of the organisation is ushered in.

A new management team is adjusting the organisation's direction to continue to deliver the best results for its customers.

Rebranding Aspen Digital, 2020

A completely revamped way of working requires complete rebranding.

With the many changes within the search engines, our work has become increasingly specialised. Instead of focusing on link building implementation, our approach shifts towards data analysis of a website based on the main factors of content, authority and technology compared to the market. As a result, we achieve a higher (growth) return on investment. Our unique data and link building proposition makes us interesting for agencies looking to take their SEO and SEA results to the next level.

Outtask steps in as new growth partner, 2023

With the knowledge and experience of Outtask and its CEO Mike Dawud, together with Jeroen Meijer and Jory Willemsen as managing partners, we are focusing on an international growth strategy.

With Outtask's support, we are accelerating the development of our data and software platforms exponentially. Thanks to expansion of our development team in both the Netherlands and Spain. But also through a first (international) acquisition to further strengthen our unique data proposition.

Rebranding Aspen Digital, 2024

International growth ambitions require an international outlook.

With the support of a branding agency, our vision is translated into a completely new look while maintaining our brand name. Ready to support international online marketing agencies and help businesses reach their maximum online visibility potential.

Introduction of Rank Monitor, 2024

Instead of only internal use, our visibility platform is now available to everyone.

Thanks to community-based development of this platform, the added value for buyers is increasing. The goal: maximum return on your search engine potential. Besides SEO insights, we now also offer unique insights into Shopping and Paid Search. We house our development activities in our subsidiary, Aspen Apps B.V.

Read our brand story

‘What is the highest mountain in the world…?’ That just depends on how you look at it. Where many measure from summit to sea level, we have a deeper view: we measure from utmost summit to seabed. Because when you know that 2/3rds of the world is water, you also know that there is much more potential. More than what is visible above the surface of the water.

It is precisely there – hidden under the reflective layer of water – where the potential lies. Invisible with simple diving goggles, but those who are genuinely curious develop more sophisticated tools than that.

Tools that can predict exactly what the potential is down there, even in the murkiest of waters. You can compare it to a dolphin’s sophisticated sonar system. Thanks to this sophisticated sense, we know in advance whether something is worth the investment and are able to navigate you smoothly. Even when visibility is minimal.

Climbing Mount Everest or descending into the Mariana Trench. Both unthinkable without powerful tooling. But an advanced tool is nothing without the right specialists. They ensure that your full potential is actually exploited. Only the specialists at Aspen Digital have the distinctive knowledge and the insatiable curiosity to bring every visibility potential to the surface. We let nothing hold us back and are fully determined to get to the bottom of it all.

Perhaps we are a bit nerdy, but we do know how the world works. A club of bright minds that can go in-depth, but also able to translate complex subject matter into a hands-on approach.

Our data also goes deep. We have been collecting and analysing market and algorithm data for more than 10 years. This enables us to see patterns that others do not. And deliver better results with the same budget or turn your growth ambitions into success. Where competitors mainly look at themselves and each other, we are able to uncover learnings from the entire market. This broad perspective makes us uniquely effective. So effective, in fact, that even fellow agencies turn to us for their most complex challenges. From issues they can’t figure out, we actually get energy.

From extreme mountain peaks to the darkest caverns of the oceans; our specialists are at home in every environment. Add to that our extraordinary data and advanced tooling and you have an unbeatable mix to leverage your highest visibility and ROI potential.

Not for a short, one-off ascent with always the same route. No, we navigate – in an ever-changing environment – your online business continuously to the right position. That way, you, as the smiling third party, leave the battlefield with cut-throat competition far behind.

Challenge us on your online growth goals! Our specialists are ready to map your visibility potential. Do we see opportunities or growth? Then we will find a way. A way that leads to your success.

ASPEN DIGITAL

The highest possible return on your visibility potential

UNCOVER YOUR VISIBILITY POTENTIAL NOW!

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