ForaVida: Market leader thanks to a strategic combination of SEO and SEA

About the client

ForaVida is all about enjoying outdoor living all year round. With high-quality canopies and sliding glass walls, they create the perfect balance between indoor and outdoor living. These products transform any garden into a luxurious oasis where comfort and relaxation come together, whether you are looking for a place for tranquillity or liveliness.

Since its establishment in 2019, ForaVida has proven itself as one of the leading suppliers in the Netherlands, thanks to their commitment to quality, innovation and customer satisfaction. In addition to strong customer service and a showroom open seven days a week, ForaVida will open a new logistics centre in late 2024 to offer even better service and faster delivery.

The challenge

For the next phase in its growth, ForaVida was looking for a partner who could powerfully support its online mission. To take its online visibility and profitability to a top level, ForaVida engaged Aspen Digital. We not only help ForaVida build its brand authority, but also capture sustainable market share in the Netherlands, Belgium and Germany – continuously staying one step ahead of the competition with the right strategy, technology and optimisation.

The strategy

SEO

Authoritatively establishing ForaVida’s brand in a competitive market required a thorough approach. To achieve this, we used the principles of EEAT. In this way, we built an authority that is recognised by both Google and customers. By developing valuable, in-depth informative content, ForaVida meets the questions and needs of its target audience and attracts potential customers at every stage of their search process. In doing so, we position the brand as the expert that consumers can trust, from initial information to the actual purchase.

We also strengthen ForaVida’s position with a meticulous link-building strategy. Every month, we focus on gathering quality backlinks to the most important focus pages. This is reinforced by publications in high-end media, further growing ForaVida’s brand awareness and deepening its authority. This approach has resulted in an unquestionable presence within its industry and makes ForaVida not only seen, but recognised as the market leader.

SEA

To achieve maximum results within SEA, we take a seasonal approach that responds to peak demand and supply moments. By accurately optimising budget, turnover and ROAS per season, we exploit the full potential of ForaVida’s campaigns and avoid wasting budget outside peak periods.

In the process, we optimised measurement capabilities, including by deploying GA4 and improved conversion metrics. These advanced metrics ensure that every euro is accurately analysed, so we can continue to refine the strategy on data and continuously achieve the best ROI.

The results

The figures speak volumes. In the Netherlands, ForaVida’s visibility increased by 89% within one year. We anchored ForaVida’s core keywords in the top results: for the competitive keyword ‘sliding glass wall’, they have maintained a stable top-2 position for five years. For all focal terms, ForaVida is visible with a percentage of 95% in the top 20, with most search terms in the top 5.

In Germany, the brand is now also on the rise, with scalable SEA campaigns leading to growing ROAS and increased reach. What started as a goal for national visibility has now grown into an international ambition, with solid foundations to build on.

Together with ForaVida, Aspen Digital is always looking at what can be improved and where new opportunities lie – not just to keep performing, but to ensure a sustainable market position. From strategy to execution, we make sure that ForaVida is visible, stands out and always stays one step ahead of the competition.