Expertises
Who we serve
Expertises
SEA – search engine advertising – is ideal if you want to get immediate results from your online marketing strategy. Not just by being more visible in search engines; search engine advertising is also directly conversion-oriented. But how do you get the most out of your advertising campaigns? To that question, our specialists know the answer.
How do you stand out from the cut-throat competition?
Know what your competition is doing and make sure you stay ahead in the market. Our unique data gives instant insight into all your competitors' ad copy, landing pages, USPs, prices and call-to-actions.
Are you unclear what your investment in SEA actually yields?
We map the relationship between your website results and your SEA investment and give you a clear forecast of expected results.
Are you spending your budget on the right products or services?
Boost your sales and increase your returns by targeting the products and services that bring you the most. We spot the opportunities based on data-driven insights.
Are you getting results from your campaigns, but wondering if the return could be higher?
Together with our experts, you will get even the last 20% out of your Ads budget.
Is your CPC too high?
Stop wasting money and invest in good content for a higher quality score. With content (support) from Aspen Digital, you will become the expert in your market and make sure you no longer miss out on interactions with your website visitors.
Choosing the right strategies is key in SEA. You can’t just do something for the sake; for best results, it is important to approach every decision with data-based reasoning.
This is partly because Google Ads regularly makes changes, which means campaigns sometimes need to be run in a different way. The world of SEA never stands still, so even if you already have campaigns running that are doing well, with the right strategy and efforts there is undoubtedly even more to get out of them.
Furthermore, while Google Ads allows you to advertise as relevant as possible, it is also a platform that invites you to use as much budget as possible. A specialist agency like Aspen Digital can help you with this. Not only with the strategies or execution, but also to get the maximum return from the budget without overspending, with client’s interests at the forefront.
Central to our working method is data.
We use data from Google Ads and Microsoft Ads, but also our own in-house data. This gives us a better understanding of each market and industry and how competing websites advertise. With our unique data, we research and offer you insight into their USPs and calls-to-action, as well as the intensity and pages competitors advertise on.
In addition, with our own data we can also offer insight into, for example, the pricing strategy, whether the product being advertised is in line with the other sellers in Google Shopping and which optimisations those other sellers are performing.
We can relieve you of all your worries, but we are also at your service for modular support.
We always steer the campaigns based on hard KPIs. We monitor the results closely and keep you informed through regular reports and real-time dashboarding. There are also regular contact moments so you can fine-tune the strategy with our specialists.
At Aspen Digital, we have a large network of collaborating parties, taking our SEA services to an even higher level. For example, we are partners with Google, Microsoft and Channable (a product feed management tool), so we have direct lines of communication with these parties. In addition, we have a network of partners that includes online marketing agencies and web developers and we have first-party data, so we are always able to help you find the right solution.
What you get
A short (video) call with an Advertising specialist
Insight into the opportunities for your business
Unique market and competitive insights
Better information, better insights
To share the report with you, please leave your contact details in the form. Will you tell us more about your business, target group and your focus? Then we will give you even better insights into the opportunities ahead!
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